Suburb spotlight on: Darlington, SA

Who’s got top market share?

Close to everything, yet still quiet and peaceful, the suburb of Darlington is only 25 minutes from Adelaide CBD and is surrounded by parks and conservation areas. With beaches and shopping centres nearby, along with a host of excellent schools to choose from, Darlington is the perfect place for young families. A clever sales office could carve out a lucrative niche in this sought-after area.

Let’s look at the market share in the area. Century 21 Bayside Brighton has the greatest market share at 14%, followed by Raine and Horne Blackwood at 9.5%. Century 21 Central rounds out the top three with another 9.5%.

Young and established families make up the primary demographic of the area at over 50%. According to CoreLogic data, the most popular property is a three-bed house with an average price of $422k. The majority of residents own their properties at nearly 70% while around 30% are renting. It’s a high demand area, with online visits per property at 855, while the SA average sits at 719 visits.

Residents of Darlington are living the suburban dream. A savvy sales office will capitalise on its potential. If it’s an area of interest for you, we can help you build a competitive business. Talk to us today.


Andrew McCulloch | +614 7903 9440