Licensee Salesperson, Ray White Waiheke
The best way to market a property is to reach those people who are ready to buy now. With over 30 years’ experience as a media strategist in a former life, Shelley knows exactly how to do that. Not only is she social media savvy, she also has heaps of experience planning and buying media across the board.
That’s why you probably won’t be surprised to learn that she has a Bachelor of Commerce from the University of Auckland majoring in marketing. Nor that her 30 years in the advertising and communications business have given her a real insight into what motivates people to buy.
The real surprise is how on earth Shelley has managed to find time to compete in a variety of endurance triathlon events and complete a full Ironman Endurance Triathlon as well as carving a successful career for herself.
The answer is of course that she has achieved all that by being extraordinarily passionate about everything she does. Show her a finishing line, and she won’t stop till she’s crossed it.
Ask her to market your home, and she’ll do so with equal tenacity.
The property in question was being sold by my elderly father who had resided in the house for over 40 years since emigrating to New Zealand. Given this was the first house he had ever sold in this country, he relied on the integrity and professionalism of the agents entrusted to sell his only significant asset he owns. Both Shelley Dewar and Matthew Smith acting with absolute professionalism and were very sensitive to the emotions and anxiety my father was feeling throughout the process. I cannot speak highly enough of both Matt and Shelley and the way they conducted themselves throughout the sales process. Ray White should be very proud and lucky to have agents of such a high caliber. I have bought and sold many houses over the past 20 years and would struggle to identify any agents that even come close to Matt and Shelley. Please pass this feedback on to Matt and Shelley
We first met Shelley at an open home for a property we were interested in buying. After a few appraisals it was that first meeting that helped us decide on using Shelley and RayWhite Devonport to market our home. She was just the right mix of friendly and professional. We were selling and buying at the same time so were a little anxious about how it was all going to work – Shelley managed to put us at ease straight away, keeping us informed at every step and giving great advice on things like how to present our property and how to respond to queries. No question was too hard or too small, even about other properties we were looking at, and what was at first a slightly scary experience ended up being exciting and fun. We had a great result with the sale of our property and wouldn’t hesitate to use her again or recommend her to other prospective vendors.
Jane & Andrew O'Hagan
We would like to thank Shelley for the fantastic job she did of selling our home. This was the first time we had sold a property so we weren’t too sure of how the whole process went but Shelley made it really easy by keeping us well informed and had no issues answering all our silly first home seller questions. She was always very professional and gave us lots of valuable advice on how to present the property. On top of being wonderful to deal with, she also achieved an excellent result for us so we can now move onto the next chapter in our lives. We would not hesitate in recommending Shelley and the Ray White Devonport team to anyone looking at putting their house on the market.Congratulations - rated 10/10 Ray White customer service satisfaction!
Jessica & Andrew Mackle
We would like to recommend Shelley Menalda - Ray White Devonport. Shelley was new to real estate when she sold our home. It was in fact her first sale. However, Shelley has a background in marketing and I am sure that the experience that she had in this field was a significant factor in the success that we had with the marketing of our home. The property has some unique features and challenges and Shelley introduced some innovative and original thinking into the meticulously planned marketing campaign. Shelley’s contribution did not end with marketing and her personable and easy manner relaxed potential buyers and enabled them to appreciate the positives of the property without overselling it. She has good communication skills and has a confident manner that I think buyers would find reassuring and professional. From the view point of the client we found Shelley excellent. She looked after all the details of our campaign and our needs as a seller. She took meticulous records of each contact, analysed their potential and presented summary reports each week. This attention to detail gave us confidence that things were being looked after. The marketing plan proved effective in generating a large amount of interest in our property. This resulted in very busy open homes and numerous private viewings. Shelley tirelessly and with enormous commitment to the sale, adjusted her work hours to suit the demands of potential buyers. Nothing was too much trouble. Though Shelley is new to real estate I have no doubt that her marketing skills, warm personality and hard-working attitude will serve her well and that she will become very successful in her new career.
Rob Keyworth and Sonya Brass