Ray White partners with realestate.com.au and News Corp to deliver Australia’s biggest ever auction campaign: Raise More Hands
Ray White partners with realestate.com.au and News Corp Australia to deliver Australia’s biggest ever auction campaign: Raise More Hands
24 February 2016
Ray White is proud to announce a new partnership with realestate.com.au and Australia’s number one media company News Corp, to create Australia’s biggest auction campaign: Raise More Hands held between 10 and 24 March 2016 where thousands of homes will go under the hammer across Australia.
The partnership combines the strength of both print and digital media, News Corp Australia will distribute 1.9 million copies of Ray White’s property magazine to around 3.8 million readers across Australia on Sunday 28 February, and realestate.com.au has developed a first-of-its-kind augmented reality app, Property ViewAR, to bring each property listing to life.
The innovative new app is available to download now on the App Store and soon on Google Play and will allow users to scan their mobile phone over the property listing in the national liftout and access digital content, pictures, videos, and even 3D virtual tours available on realestate.com.au. Users will also have the option to call the listing agent directly to ensure a seamless experience.
The two week campaign will see a huge number of properties go to auction from 10 March to 24 March, and intends to add value to Ray White vendors by exposing their property to more buyers and to provide more choice for buyers. Loan Market has also partnered with Ray White to help buyers feel more confident to bid on auction day.
The campaign also has an agent education component, with an 8 week intensive auction skills boot camp that has been running since January. Customers also benefited from a series of education videos incorporating auction tips from Ray White’s leading auctioneers helping to demystify the auction process.
Ray White Group’s Chairman Brian White commented: “Ray White is delighted to partner with realestate.com.au and News Corp Australia to create an unrivlalled nationwide auction campaign to bring real value to the Australian community and reshape the way Australians search for their dream home.”
“We are constantly reminded that whilst the great majority of purchasers are locally based, often the best purchaser comes from a distant location, and this partnership between Ray White, realestate.com.au and News Corp Australia will ensure that each property reaches the broadest possible audience.”
Tracey Fellows, CEO of REA Group, the parent company of realestate.com.au, commented:
“Our team lives and breathes technology that makes property simpler, more efficient and stress-free. This commitment to innovation is what has allowed us to bring the first augmented reality property app to life. We know that this technology is going to change how people search and view property and are excited to work with Ray White and News Corp Australia to make this technology available to agents and property hunters alike.”
Chief Executive of News Corp Australia, Peter Tonagh commented: “We are thrilled to be partnering with realestate.com.au and Ray White to debut this marketing innovation, which brings together the serendipity of browsing newspapers with the interactivity of digital technology. It’s a real win-win solution – consumers will be able to find their dream home quicker, and agents and vendors will be able to significantly grow both the reach and engagement of their campaigns.”
The campaign kicks off on Sunday 28 February with a national liftout in each of News Corp Australia’s Sunday publications (The Sunday Mail, Qld, Sunday Telegraph, NSW, Sunday Herald Sun, Vic, Sunday Mercury, Tas, Sunday Mail, SA, The Sunday Territorian and Sunday Times, WA) which will feature over 400 Ray White properties brought to life via the Property ViewAR augmented reality app.
Property ViewAR will be available soon on Google Play, and can now be downloaded in the Apple App Store.
Jamie Pericleous | Ray White Group
firstname.lastname@example.org | 0455 802 463
Alice Hodges | REA Group
email@example.com | 0400 326 866
About Ray White
Ray White is a household name in Australasia, a name synonymous with the property and real estate industry. Established in 1902, in the small Queensland country town of Crows Nest, Ray White has evolved into Australasia’s most successful real estate business, with over 1,000 individual offices across Australia, New Zealand, Indonesia, India, Malaysia, Papua New Guinea, China, the Middle East and Atlanta USA. Last year, Ray White sold over $40 billion worth of property.
realestate.com.au is the leading website in Australia for residential property, with an average unique audience of more than 3.6 million from July to December 2015 (Source: Nielsen Online Ratings, excludes app). realestate.com.au is owned and operated by ASX listed REA Group Ltd ABN 54 068 349 066.
About News Corp Australia
News Corp Australia is part of one of the world’s largest and leading global media and information services businesses – News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Each month, over 15 million Australians choose to consume news and information across News Corp Australia’s suite of multi-platform (print, web, mobile and tablet) products – more than any media group in Australia.
News Corp Australia’s portfolio of national, metropolitan, regional, community and specialist multi- platform brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide), The Sunday Times (Perth), Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, FOX SPORTS, Eureka Report, Business Spectator, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au.
News Corp Australia also has significant investments in allied Australian media enterprises Foxtel, the REA Group and AAP.
As the #1 destination for news, lifestyle, sport and business, News Corp Australia plays a key role in the lives of consumers and provides a valuable channel for partners to engage these consumers.