Ray White continues to enhance the customer experience with launch of personalised market update videos
5 May, 2015 Ray White continues to be the industry leader in customer excellence and innovation with the launch of personalised market update videos developed to engage with thousands of homeowners individually across Australia.
With over 1,000 offices Australia wide, all interconnected across the same network, Data Creative has developed personalised videos exclusively for Ray White to deploy across their leading technology platform.
The in-built technology works within the one database and enables agents to create unique videos on demand for one particular contact or thousands at a time by pulling data from Pricefinder and REINZ Data and created in a matter of moments.
The videos can be sent to active buyers, vendors and potential vendors and incorporate market statistics about their local area including recent sales, suburb statistics and local auction highlights.
Ray White’s CEO of Growth, Mark McLeod commented:
“It’s important to the company to be able to provide an information customer experience that fits inside the way consumers behave today. We know the importance of mobility and we have designed these videos to fit inside a new concept within the mobility space labelled ‘micro moments’ in the way people view and digest information on their phones.”
“Real Estate is very much a relationship based industry and the best way to connect with someone is to actually refer to them as an individual. This was very much at the top of our thinking – communicate with people in a warm and informative manner.”
Renece Brewster, Chief Executive Officer of Data Creative commented:
“Ray White’s sophisticated platform enabled us to integrate Data Creative across their network and we’re excited to work with them to create one of a kind experiences for their customers. The market reports are just the start of the tools that will be available,” said Renece.
Jack Parry, sales agent for Ray White Balmain commented:
“The interaction with our clients is now far more attractive and interesting, as the video has specific information that is relevant to them. We’ve been doing the same market report for over two years now, so the personalised video is something that’s different and we’re getting great feedback on how it looks.”
The videos have been developed exclusively for Ray White by Data Creative and are available to the entire network of Ray White agents through leading technology platform One System.
An example video can be viewed here.
Media specialist | Ray White Group
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About Ray White
Ray White is a household name in Australasia, a name synonymous with the property and real estate industry. Established in 1902, in the small Queensland country town of Crows Nest, Ray White has evolved into Australasia’s most successful real estate business, with over 1,000 individual offices across Australia, New Zealand, Indonesia, India, Malaysia, Papua New Guinea, China, the Middle East and Atlanta USA. Last year, Ray White sold over $40 billion worth of property.
Ray White today is still a family owned and led business, now spanning residential, commercial and rural property as well as hotels, marine, property management and property funds investment.