Licensee Salesperson, Ray White Bayfair
Matt Wineera – cultivating the habit of achievement
More than 20 years since Matt Wineera sold Jo Ferris her first home in Papamoa, the property writer learns why Matt chose Ray White Bayfair in returning to his old stamping ground, while still flying city wide.
I wasn’t surprised when a woman apologised for interrupting Matt and I over coffee in Bayfair, before asking for his business card. Turns out Matt negotiated a tricky house sale for her some years back. Neither had forgotten. Nor have either of us forgotten our own dealings – in the early ‘90s when I arrived in Tauranga to work for a new newspaper.
Papamoa was vastly different then – simpler, less popular perhaps in real estate’s academic realms – and much cheaper. One thing hasn’t changed however: people! We joked about my attempt to secure the cottage Matt had introduced me to. And knew I wanted! It was a commonplace scenario: me thinking cash was king; the vendor wanting top dollar. Matt in the middle. Nailing a compromise.
There’s an honesty about Matt Wineera that cannot be bluffed. Sincerity is crucial in this game – especially now; with tighter rules for agents and a more demanding public. Longevity counts. Or, more precisely – experience and an ability to listen. Hearing is one thing – listening is a skill. Matt says negotiation is key to any sale – listening to vendors and buyers, so both get want they want. He also talks about removing pressure – giving everyone space to decide.
The vendor is boss, according to Matt. He might not always agree, but he respects their views and works with them for a good outcome. It’s about planning and timing. Forget the manuals and formulas. Matt has worked on those anyway in various high-profile managerial roles. It’s all about process for him – putting everything in place and communicating – from photos and marketing to negotiation.
“Plan right and everything will fall into place,” says Matt. “People ask me how long it will take to sell their home. My answer is, that from the day marketing hits the street, I aim to have an offer within the first four to six weeks.”
Every property? Of course not. The market with all its vagaries will always affect the dynamics. Matt’s role is to understand the market; know what’s selling, where and after how long. That, and knowing what buyers want.
Matt prefers them. Auction has its place and he cites uniqueness, necessity and market moods as deciding factors. Those aside, Matt will offer a price range as a guide – and say why. Guide is the operative word; because even Matt has been surprised.
He tips an historic Papamoa beachfront sale in 1996 as his most satisfying highlight. It was an auction – not common back then. Not only did Matt work to some exacting vendor requirements and a nervous reserve; he secured Papamoa’s first half-million dollar plus sale – to a buyer who hadn’t even entered the house; and who was bidding by phone! It set some precedents.
Where it began
Starting in 1981 covering the Mount and Papamoa, Matt went on to become an area manager, then regional manager for a national agency – one he credits for honing his business skills and instilling a solid grounding. He opened his own agency in 1990 at Papamoa East, before the area gained recognition, then moved to the Waikato in 1997 to pursue further managerial and mentoring roles. Sales training and facilitating are key strengths and Matt is working closely with Ray White Bayfair on focus marketing strategies for the team. Being at the coal face is his passion, though.
Why Ray White Bayfair?
While probably having his pick, Matt approached Ray White Bayfair for key reasons. Keen to return to Mt Maunganui and Papamoa, Matt still wanted to cover Tauranga. Living in Welcome Bay, that was important and Ray White Bayfair agreed. He also likes their philosophy.
“They have the same vision. I believe every successful business has to have vision and a growth plan in place. Ray White Bayfair has that.”
Working within this umbrella, brand Matt has emerged – personalised signage and marketing all part of his own vision to achieve win-win solutions for customers. Given his significant database, formidable focus and market knowledge; locals should be pleased Matt Wineera is back on the coast.
Really nice, friendly manner, easy to deal with, gave really good current information as to what was going on with the sale/property, really happy cheers
Murray Ewen Lowe
Matt Wineera is one of the most diligent and caring people I have probably ever met in my life! I was in real estate myself for 15 years so I know an excellent agent when I meet one. His follow up and hard work is unreal! He stuck with me for 6 months which is no small achievement.
Good communication, honest, and took time out to show us another nearby property for comparison
Craig David Hines
Excellent communication skills.
Matts the best we have used him 3 times and will in the future
His communication was excellent
David Anthony Van Eyk
Matt kept us well informed through out.
Lara Dianne Carruthers
Sure could ! Matt called at my house, by arrangement ,to discuss " Sales Possibilities", and from Day One he was Positive, Confident and Re-assuring". Sure enough, as Matt had Predicted, not only did my Property at 77, Osprey Drive attract a lot of attention, but with Matt's VERY PROFFESSIONAL "Steerage", resulted in a Pre-Auction "Signed-Agreement " , well above the Reserve,and at Auction, Matt was able to "Up" the final Sale Price to $2200K above the Reserve, which we had previously agreed upon.
Bruce Edwin Graham