James Alexander

Licensee Salesperson & Auctioneer, Ray White Rotorua

James Alexander was born out of the south east end of London and raised in Dulwich. He lived in London for ten years before relocating to Somerset; a sunny country environment steeped in history famous for its thatched cottages, quaint narrow lanes, cheddar cheese and rough cider.

He travelled to New Zealand 22 years ago on a 3 month cycling holiday and he never went back. The culture, hospitality and freedom he discovered, blew him away.  Experiencing and witnessing the positive, Kiwi can-do attitude was an inspiration. His future was NZ!

Why Rotorua?

"It's a city that feels like a town, it has community with a world class environment to boot".

In his spare time you'll often see James running the streets, training at the gym, surfing on the coast or in the Redwoods exercising his burning passion for Mountain Biking,

James is an experienced negotiator with over 27 years’ sales experience, 10 of which have been in Real Estate. James is one of Ray White's top achievers; ranked amongst the top 5% of Ray White's international sales force, this awarded him the prestigious "ELITE" status in 2016 and 2017.

Ask him why he does what he does and he'll tell you.

"I love selling.  After 27 years I still find it a thrill!  But what really matters to me and is most fulfilling, is sharing a journey with people and being instrumental in making a positive difference to their lives. That's the part that provides that intense feeling of reward"

If you have ever had the pleasure of meeting James you'll soon understand why he receives the testimonials he does and why he achieves the success for people that he does.

James’ charisma, enthusiasm, quick wit and up-beat nature is a winning combination. His uncanny way of engaging the buyer enables him to close the sale, time after time with absolute dexterity. Attributes that assist him greatly when Auctioneering.

What separates James from others is his genuine ability to connect with all walks of life. His down to earth nature and fun personality are his trade mark.

If you’re considering buying or selling, make contact with James. You'll feel at ease the moment you meet him.


He was very reliable and did what he said he would do. We found him great to deal with and I appreciated the way that he interacted with my husband who has had a stroke and has limited speech.

Colin & Deborah

James has now been involved in 3 property sales in my family over the last 2 years. He has consistently achieved over and above on all levels from our perspective and I rate him at the very top of his profession.


James has a friendly, pleasant nature and is easy to deal with.

Brian Kevin Easthope

We received excellent customer service, a really good, on to it real estate agent and a quick sale!

Troy & Mary-Rose

A great salesman who had everything at his fingertips, a very good communicator.

Christine and Trevor

James was very up front in his estimation of our property. He was great at communicating and keeping us in the loop. Ultimately, James got us a great price for our property in Rotorua.


James was the third real estate agent I met . I was very nervous about the process of selling my house and wanted someone who understood my house and its potential. On first meeting James was awesome , he was very supportive of my needs and kept the process really transparent and positive. He provided me with great options in selling and did not push me into making any decisions. He was very organised providing me with up-to-date information that was really helpful in deciding on my selling approach. The open homes were well run and he took every opportunity to ensure people viewed the house. A really nice person who I felt wanted the best for me and I felt really supported in the process.

Ngaira Harker - 4 Graham Road

Always very helpful, answers quickly to emails, texts or calls. Friendly and respectful.

Francois & Anne-Sophie

James is s very approachable, professional agent! A genuine nice guy to deal with.


If you require an honest, forthright agent with a terrific personality to sell your house, choose James Alexander. The time he spent advising us was beyond our expectations. My house was sold within 10 days. He even found me another house within a week. Thank you very much. James.

Ann - 13a Tilsley Street

"One recognises a professional by their performance. In this James is easy to recognise. With the strict conditions we negotiated on the sale of our property he planned and executed the sales process in a fast and well communicated way. Every step was done with attention to detail from seeing the value of the property, showcasing this, pitching it to the right people and right through to getting the offers on the table. Not just the joy of a good sale but also of watching a job professionally executed."

Raymond - 11d Herewini Street

“I Have really enjoyed getting to know James and have found his professionalism, attention to detail and great communication skills to be a real breath of fresh air. He made the sale of my property an easy, fuss-free, process and I wouldn’t hesitate to recommend him to family and friends. In fact I already have!”

Marlon - 15b Herewini Street

After a number of open homes and failed vendor/real estate agent negotiations, we've finally met James! We found him very sincere and 'person centered'. As first home buyers, my partner and I felt we were rushed to meet deadlines or raise a higher price against other offers (by other agents). Some were more of a 'dealer' - fortunately, James was very approachable and transparent. Talking to him feels like we are actually buying our first home (which is really exciting) rather than doing a business transaction which is impersonal and rudimentary.

Ma & Jereme

James sold my tenanted property in Rotorua by negotiation and without a marketing campaign by working through his list of potential buyers and undertaking a few cold calls to people he believed would be interested in the property. Over a long period of negotiation and with hard work and persistence from James, the buyer and I agreed on the deal. James is a credit to the real estate profession and has my recommendation.

Anthony B - Auckland

I recently purchased a house that James was selling. On first meeting he was very approachable. As a first home buyer I didn’t know anything about buying a house (even how to make an offer). James helped guide me though this whole process. His friendliness, helpfulness and availability made the buying process easier. I will recommend James to all buyers and purchasers.

Laura Smith

I would like to commend James Alexander for his professionalism, and exceptional marketing in the quick sale of my Mum’s estate. He communicated well over the whole process, taking whatever time was required in answering our questions, and keeping us well informed of the progress and interest that was generated. James gave excellent advice in how best to market the property to give the best advertising coverage and presentation. The results were really pleasing to us. I would thoroughly recommend James to anyone as an agent that will act in your best interests in achieving a satisfactory result in the sale of your property.

Sheryl Thomson

From the moment we met James we felt we could trust his genuine, friendly nature. He was open and honest about our property and showed imagination and integrity with his marketing plan. During the negotiation stage he was efficient and business-like culminating in a successful sale. We were very happy with the outcome, turning what can sometimes be an anxious situation into a rewarding experience. You can trust James to do this for you too.

Frances and Gilbert Russ

James communicated well and we always felt he had our best interests as a focus. He handled our property auction very capably.

Terry and Joce

James was honest and authentic in his dealings and extremely likeable.

Gilbert & Frances

James was honest and authentic in his dealings and extremely likeable.

Frances and Gilbert

James communicated really well, and was constantly following up and checking in to make sure things went smoothly.


James was excellent to deal with. Friendly, approachable, informative and a good knowledge of the market.

Te Hia & Sharne

James was very helpful and professional. I have already recommended James to friends who are looking to purchase a house.

Alaric & Petcharaporn

James was always pleasant to dealt with and came across as a straight up guy.


James is approachable and friendly. He answers any queries in a timely manner and communicates clearly.

Nathalie & Rowan

James was great to deal with. Energetic and followed up on all leads resulting in a quick sale. Kept us informed of progress at all times and never made us feel that he was too busy to give 100% for us and our property. Would gladly recommend him.

Mark & Sarah

James kept me informed all through the selling procedure and was very considerate of my situation.


Very personable, efficient and organised. It was a trouble free purchase.


James is very competent at selling houses, simple as that. He's thorough and charming and knows his stuff which always manages to get a good sale.


James was superb with all aspects of our sale and was a great auctioneer. Many thanks to all of you at Ray White.

Ross & Cherry

James listens and is very efficient with communication. He is organised and marketed the property beautifully to emphasize its best features. He had enthusiasm, came across as genuine and worked with motivation and energy. Thanks James.

Scott & Leigh

Always keen to help, full of enthusiasm and listened well.

David & Rina

James is passionate, motivated, very helpful & a fabulous listener. He went the extra mile for us.

Richard & Jan

Most recent or updated property listings from James Alexander

3 Beds
1 Baths
1 Parking
69 Turner Dr
Western Heights, New Zealand
Sale By Deadline:…
69 Turner Drive Western Heights BYPLTY 3015 NZ
-38.128284 176.207163
3 Beds
2 Baths
2 Parking
66B Utuhina Rd
Springfield, New Zealand
By Deadline…
66B Utuhina Road Springfield BYPLTY 3015 NZ
-38.164483 176.222575
5 Beds
2 Baths
2 Parking
18 Arthur St
Glenholme, New Zealand
18 Arthur Street Glenholme BYPLTY 3010 NZ
-38.152859 176.243318