Carolina De Armas
Marketing & Graphic Design, Ray White Waiheke
After moving to New Zealand 14 years ago from South America, Carolina De Armas, graphic designer started her own design studio in Auckland having now spent 25 years being creative in the industry.
She has been designing a wide variety of advertisements for customers and the growth in real estate work was increasing with Matthew Smith from Ray White Waiheke as a key customer. They talked together and agreed it was time Ray White Waiheke had their own in-house designer.
By working in-house, Carolina adds value to the marketing process in ensuring the marketing materials for the property can be customised fast, creatively and effectively to the potential buyers. “We are making a difference with our marketing packages, in how we thoroughly present properties to potential buyers – from advertisements to all the brochures and personalised presentations we prepare.
“Our difference is that we can start marketing straightaway, customise purposely for each property as necessary and be one step ahead of the competition. So that’s why I am here. I’m one of several people in the process of making a successful sale.”
Carolina is loving working in the Waiheke office, especially enjoying the amazing views. “Wherever I look, it’s so stunning and gives me so much creativity and inspiration. Not only in the office with our fantastic views but also at home, or simply driving around. It recharges my batteries and that’s so important as a creative person.”
She’s also loving the island vibe. “People are incredibly friendly. No matter how hard you are working, it just feels more relaxing. This is the third country I have had a graphic design studio in and, trust me, it’s way more friendly and motivating here!”
Away from work Carolina enjoys family time. “And now that we are living on Waiheke, we seem to have visitors every weekend, it’s just great.”
If you would like to speak to Carolina, phone 021 810 030.