Aussie real estate agent woos with avos
A Brisbane real estate agent is tapping into millenials’ insatiable appetite for “avocado on toast” by offering their favourite brunch for free every weekend for a year at a local café if they buy a new townhouse.
The creative incentive by Ray White Sherwood principal Cameron Crouch was seen by many as game changer in the competitive new development space in this blue-ribbon suburb.
The Ray White agent, aged just 32 himself, has only two units left at 28 Bute St, Sherwood starting at $A595,000, some 8kms from the Brisbane CBD.
Mr Crouch was unashamedly targeting millennials for their love of an “avo on toast” brunch with his tongue-in-cheek marketing campaign.
“We know millennials love their avo on toast, so we don’t want them to forgo their lifestyle if they move to Sherwood. Now, they can still have their avos and eat them too,” Mr Crouch said.
“We have a great café culture here, so they can choose whichever local café in and around Sherwood they want for a free weekend breakfast once a week, every week on us for a year from when they move in.”
He said the offer stands for anyone’s whose names appear on the title sale, so it could be one, two or three people or even more.
“Whoever’s same appears on the sale will eat avos on us. We were deliberately targeting young buyers, not older people with this great development.
“There’s only six apartments, four have sold, one with the avo deal and there’s only two left. I hope to sell them both this weekend, given the overwhelming level of attention this deal has attracted” he said.
The clever marketing campaign draws on international debate last year after an Australian demographer, Bernard Salt, suggested young Aussies’ love of smashed avocado on toast – at $22 a plate – should be sacrificed if they were serious about saving to buy a home.